There’s a new mural in town, and its days are probably numbered, too. But unlike the last one, complaints should probably be few and far between when it goes away. Because behind the mural at 1275 Lincoln Avenue might be a new toy store.

Check out “ToysKidsLoveNaturally.com” for the scarce details.

Adding a new twist to the Grand Opening phenomenon, the toy store that shall not be named has a website touting its secrecy. Tinkerbellish fairies adorn the splash page with the following message:

A second page provides a hint, and a prize for guessing the name correctly:

While the name may be secret, see if you can figure it out with this little hint:

What’s another name for an “Arboreal Shack in the Dale”

The “secret” webpage invites you to mail-in your guess, and maybe you’ll get a nice gift from the new toy store.

Of course, this new store will join other kid-focused businesses — new and old — along Lincoln Avenue, including brand spanking new Baby Buzz Cafe (open May 10), Art House Kids and the new Cucina Bambini further up the street, and venerable Hicklebees Books.

Oh, and the official WGx guess: The Treehouse in Willow Glen? Anyone?